Albuddy Web Design
For Albuddy, an online tutoring platform, the website redesign focused on enhancing the user experience, particularly in the course purchasing process. The updated design incorporates a refreshed brand identity, streamlined navigation, and a more intuitive layout to improve usability and engagement, aligning with Albuddy's mission to make computer science education more accessible and engaging.
Type:
Duration:
Tools:
Individual Project
July 2024 - September 2024
Figma, Illustrator, Photoshop
Research and Insights
Users found course selection confusing due to poor categorization
Users felt the visual design was outdated and unengaging
Users had trouble with the complicated purchasing flow
Users struggled to organize multiple classes with varied schedules
User interviews and usability tests were conducted with 10 participants to gain in-depth insights into their experiences, while surveys were distributed to 30 users to gather broader feedback
Competitive Analysis
iD Tech
Visually engaging, kid-friendly interface
Real-time interaction features enhance user engagement
Limited course categorization and filtering
No flexible scheduling or course management
Develop versatile UI for all age groups
Add customizable dashboards and scheduling tools
High engagement through interactive, youth-focused design may attract younger users
TreeHouse
Beginner-friendly interface
Personalized learning paths and progress tracking
Cluttered dashboard with dense content layout
Limited course variety
Streamline interface for clearer navigation
Broaden course offerings beyond web development
Established engagement strategies in their UI design, appealing to beginners
Code.org
Simple, straightforward design for easy course access and beginners
Limited design focus on advanced or professional content
Less flexibility for diverse learner needs
Develop advanced courses for adult learners
Create a professional, sleek design for serious learning
High user engagement from their gamified design may limit appeal to entry-level users
Design Goals
Streamline and optimize the purchasing process
Develop a modern and attractive visual identity
Implement an effective class management system
Improve course categorization and navigation
User Flow
Updated user flows for purchasing and managing courses to streamline the experience, enhance navigation, and improve class management
